EQUIDRY are market leaders in equestrian coats and accessories. The EQUIDRY brief required concepts for a range of Beta International deliverables, including a brochure, exhibition stand and social media assets. Beta is a key yearly event in the EQUIDRY calendar, which attracts mainly B2B delegates from around the world.

To be completed in just one day, EQUIDRY provided a selection of brand assets, including logo, lifestyle and product imagery and an open brief. EQUIDRY's objectives were to raise awareness of their product range and attract new distributors from around the world. 

I started the process with competitor analysis and industry research to ensure informed and effective design solutions. I created relatively quick but well-considered concepts that allow EQUIDRY products to 'sing' and teamed them with clear calls to action and organised, uncluttered elements.

I chose a classic and muted primary colour palette for backgrounds and typography, teamed with just a dash of accent colour. Allowing EQUIDRY's eye-catching products to leap from the page, reflecting quality and style.

The concepts pack forms part of a creative brief that will guide the design team in rolling-out styles and templates across all campaign assets, ensuring consistent branding, organised content and distinguishable, impactful visual communications.